Since Pando acquired NSFWCORP, I’ve kept relatively quiet about the deal, and its aftermath. The reasons were various. For one thing, I needed a break from talking. Having spent two years relentlessly hyping and selling NSFWCORP — to subscribers, to journalists, to potential hires, to investors (and then finally to Pando) — my PT Barnum side has enjoyed the luxury of being the hell quiet for two months.

The shhhh time was important for another reason: it allowed me to get a better understanding of how Pando works and how I can be most useful here before either Sarah or I made any bold statements about my long-term role. As the old phrase goes, better to stay quiet and appear a fool than to open one’s mouth and remove all doubt. My starting title was “investigations editor” but that was only ever going to be a placeholder — something that made sense while I was in charge of helping former NSFWCORP writers assimilate into Pando.

Now that learning process is over and I’m excited to be able to share the plan that Sarah and I have come up with for the future of Pando, and my role here.

Over the past two years, Pando has grown from a simple (but well funded) WordPress blog, into a daily must-read for anyone who cares about the technology industry’s takeover of the economy, politics, media and just about every other power center.…

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