You’ve seen it, of course. “Brewster’s Millions,” the movie — so popular that Hollywood remade it six times — in which a man stands to inherit a vast fortune, if only he can spend a smaller fortune before time runs out. The catch? If he shares his predicament with anyone, he loses everything.
Now, how’s this for a modern twist:
It’s 2013. An entrepreneur, known for sharing his every last professional trial and tribulation with the world, realizes he has a little over three weeks to raise $100k to keep his company alive. An investor promises half, but only if he can find the other $50k first. But — twist! — he can’t advertise for investors until securities law changes… in three weeks. If he shares his predicament with the word, he could lose everything.
What a gas, right?
Three weeks ago, it became painfully apparent that NSFWCORP — the online/print magazine startup whose growing pains I’ve been documenting on these pages — needed to raise an additional $100,000, and fast.
This past summer, we raised $250,000 in a series seed round, bringing NSFWCORP’s total investment to a little over $900,000. $250k isn’t a huge amount of money for a company with a dozen employees (nor is $900k, for that matter) but as I’ve written before, we weren’t exactly drowning in offers of more.…