And so it begins. My erstwhile TechCrunch colleague, Alexia Tstosis has just published a post all about what I’m up to with Not Safe For Work Corporation. She even convinced me to do a Skype interview to fill in some gaps.

Truth be told, I’ve never truly understood the point of “stealth mode”. The idea that somehow not telling people what your new company is doing — in the interests, presumably, of protecting your idea from imitators — is at best short-sighted and at worst counter-productive.

As you’ll know if you’ve been following the ridiculous inside beltway drama of the past few weeks, my timing for leaving TechCrunch and returning to start-up land wasn’t entirely my own. The raw concept for NSFWCorp had been floating around in my head for months — maybe over a year — but it remained a raw concept; a series of strong opinions on what the media landscape needed, and a list of things that annoyed me about a certain subset of the publishing industry. And then all shit broke loose. And suddenly it was time to make this thing happen.

So for the past two or three weeks I’ve been working like a man possessed: flying across the country and back to meet scores of experts in dozens of disciplines.…

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