You know what’s hard? Trying to hire people while in “stealth mode”.

Actually, no, that’s not quite accurate. What’s hard is initiating conversations with people I might one day possibly want to hire while at the same time not being rude to great people who want to work on the New Thing but who I’m not ready to talk to yet… while in stealth mode.

Since Alexia’s post on TechCrunch yesterday, I’ve had about 100 billion emails from people interested in working at the new company. Of those 100 billion maybe three are exactly the kind of people I want to talk to. Not three billion. Three.

It’s my fault, of course. I’m the one insisting on playing this silly “stealth” game. Not, as some have suggested, to build hype around the company — empty hype has been my downfall before; I don’t intend it to be again — but rather because I want to make sure I have a few key things in place before I start telling the world what we’re doing here (more on those key things later).

As part of my attempts to be a better person, I try to reply to every email that I receive that isn’t a sales pitch or spam. If people are kind enough to send me thoughts on one of my books, or to seek my advice on something or to ask me to answer questions for a college project — or just to say hello, then I think they deserve the courtesy of a reply. I’ve emailed a fair few strangers in the past — authors, experts, folks I admire — and I’m always grateful (and flattered) when they respond. And, yeah, I guess I’ve been subconsciously pissed off when they don’t, even though I know they must get a sackload of emails a day. So I always try to reply.

If the recruitment emails keep coming in at this rate though, something’s going to give. And I’m sure as hell not going to hire an intern just to filter my mail.

So, here’s a friendly request. If you’re interested in working on the New Thing, I’d love to hear from you.

I’d love to hear from you right now if you have executive-level experience in a media or media-technology company. At this stage I can’t be any more specific, but I’m happy to filter. If you’ve built the technology that powers either of those types of company, I’d love to hear from you right now too.

If you don’t fit into any of the above categories, then I’d still love to hear from you. But I’d be overwhelmingly grateful if you could hold off for just a few weeks until I’ve explained what the company is planning to do. That way I can promise you a personal reply, and there’s far less chance of me accidentally overlooking someone awesome just because they don’t fit into a category of person I need to talk to right now.

OK? OK!

I’ve just re-read the above and — wow — I sound like a dick. I’m soooo flooded with people who want to work with me. I know, I know. But it’s 1:27am and I have an inbox full of mail to respond to before I can go to bed.

God, I can’t wait to be able to talk more about what this thing is.